Ørsted’s green transformation

From fossils fuels to renewables in one decade

Could our green transformation inspire yours?

Ørsted was once one of the most coal-intensive energy companies in Europe. Today, we’re the world’s most sustainable energy company, and a global leader in the transition to green energy.

Our business transformation is a story of technological innovation, steep learning curves and difficult strategic choices that have led to long-term gains. We want to share what we’ve learned, from our decision to move away from an unsustainable business model based on fossil fuels, to the action we took to build a truly green business – and the benefits and opportunities it's created for us.

Watch the story of our sustainable business transformation

Whitepaper: Our green business transformation


Reflections and learnings from our green transformation

In just ten years, we transformed our business from fossil fuel-dependence to renewable energy. Today, we are the world’s most sustainable energy company. Discover our blueprint for green business transformation – from strategy to execution.

Part of something much bigger

Our own green transformation took a decade. Our fundamental objective was to transform our business from one based on fossil fuels to one based on renewable energy, and to find a business model that is both environmentally and financially sustainable.
Everybody who has a position in society or in a company where they’re able to act – through clarity of direction or courage in taking action – has an obligation to do so.
Mads Nipper Chief Executive Officer
But our transformation is a small part of a much bigger transformation – one which is far from complete. If we as a global society, are going to reduce carbon emissions in line with the scientific advice, every country and every company needs to speed up action on climate change.
As a business, you have to make a profit, but you also need to make a broader contribution to society. We learned that these things aren’t in opposition to each other. In fact, they go hand in hand.
Henrik Poulsen Former Chief Executive Officer

We hope that the story of our transformation will inspire other companies and countries to take the steps necessary to limit the temperature increases that are causing climate change, and having detrimental effects on our global ecosystems. As our story shows, green transformation is possible. And it comes with huge opportunities for businesses, economies and local communities.

Let’s work together to create a world that runs entirely on green energy.

It has been a difficult transformation. But if you get the right momentum, you can do much more than you could ever have imagined.
Marianne Wiinholt Chief Financial Officer

The timeline of a transformation

Wind back the clock and explore the key milestones, facts and figures behind our transformation.

Ørsted today
Quote by Jakob Bøss
The end of a fossil era
Quote by Henrik Poulsen
Levelised Cost of Electricity
Quote by Frida Persson
Quote by Martin Neubert
Timeline: August 2012-February 2014
Quote by Henrik Poulsen
Quote by Martin Neubert
Timeline January 2009-February 2011
Quote by Marianne Wiinholt
Quote by Jakob Bøss
Dong Energy

Ørsted ranked the most sustainable energy company in the world – three years running

It’s time for governments and businesses to tackle the climate emergency and limit global warming to 1.5°C. Change isn’t easy, but it is possible. Take it from us.