Ørsted’s green transformation

From fossils fuels to renewables in one decade

Could our green transformation inspire yours?

Ørsted was once one of the most coal-intensive energy companies in Europe. Today, we’re one of the world’s most sustainable energy companies, and a global leader in the transition to green energy.


Our business transformation is a story of technological innovation, steep learning curves and difficult strategic choices that have led to long-term gains. As an inspiration for the path forward in the U.S. clean energy transition, we want to share what we’ve learned, from our decision to move away from an unsustainable business model based on fossil fuels, to the action we took to build a truly green business – and the benefits and opportunities it's created for us.

Ørsted's green business transformation white paper tells the story of Ørsted's move from fossil fuels to renewables.
BECOMING A SUSTAINABLE BUSINESS

Reflections and learnings from our green transformation

In just ten years, we transformed our business from fossil fuel-dependence to renewable energy. Today, we are one of the world’s most sustainable energy companies. Discover our blueprint for green business transformation – from strategy to execution.

Watch the story of our sustainable business transformation

Part of something much bigger


Our own green transformation took a decade. Our fundamental objective was to transform our business from one based on fossil fuels to one based on renewable energy, and to find a business model that is both environmentally and financially sustainable.
Ørsted CEO Mads Nipper discusses how everyone can act to slow climate change and accelerate the global energy transition.
Everybody who has a position in society or in a company where they’re able to act – through clarity of direction or courage in taking action – has an obligation to do so.
Mads Nipper Chief Executive Officer
But our transformation is a small part of a much bigger transformation – one which is far from complete. If we as a global society, are going to reduce carbon emissions in line with the scientific advice, every country and every company needs to speed up action on climate change.
Former Ørsted CEO Henrik Poulsen notes that businesses can be both profitable and make a positive impact on society.
As a business, you have to make a profit, but you also need to make a broader contribution to society. We learned that these things aren’t in opposition to each other. In fact, they go hand in hand.
Henrik Poulsen Former Chief Executive Officer

We hope that the story of our transformation will inspire other companies and countries to take the steps necessary to limit the temperature increases that are causing climate change, and having detrimental effects on our global ecosystems. As our story shows, green transformation is possible. And it comes with huge opportunities for businesses, economies and local communities.

Let’s work together to create a world that runs entirely on green energy.

Former Ørsted CFO Marianne Wiinholt explains the importance of momentum when undergoing a major business transformation.
It has been a difficult transformation. But if you get the right momentum, you can do much more than you could ever have imagined.
Marianne Wiinholt Former Chief Financial Officer

The timeline of a transformation

Wind back the clock and explore the key milestones, facts and figures behind our transformation.

A graph showing that Ørsted is on track to transform into a carbon-neutral company by 2025, using science-backed targets.
A slide showing Ørsted's transformation milestones from 2020, including being ranked the world's most sustainable company.
Former Ørsted Vice President Jakob Bøss is quoted saying Ørsted's transformation to renewables was not a linear evolution.
A slide showing Ørsted's transformation milestones from 2018-2019, such as acquiring U.S. onshore and offshore businesses.
A slide showing Ørsted's transformation milestones from 2017, like investing in  projects in Taiwan, Germany, and the UK.
Former Ørsted CEO Henrik Poulsen is quoted saying that a company's vision must include creating a more sustainable world.
A slide showing Ørsted's transformation milestones from 2016, like investing in  the world's largest offshore wind farm.
A graph showing the levelized cost of energy (LCoE) of various clean energies in 2019, with offshore wind falling by 66%.
A slide showing Ørsted's transformation milestones from 2015, including starting offshore wind development in the U.S.
Former Ørsted Vice President Frida Persson is quoted talking about Ørsted's mindset and influence on the energy industry.
Former Ørsted offshore CEO Martin Neubert is quoted on the need for the right plan and skills for major transformations.
A slide showing Ørsted's transformation milestones from 2012-2014, such as purchasing six wind turbines from Siemens.
Former Ørsted CEO Henrik Poulsen is quoted on the need for competitive differentiation and pursuing growth opportunities.
Former Ørsted offshore CEO Martin Neubert is quoted talking about the economic importance of scaling up offshore wind.
A slide showing Ørsted's transformation milestones from 2009-2011, such as Ørsted's targeting 85% renewables by 2040.
Former Ørsted CFO Marianne Wiinholt is quoted discussing the financial and environmental need to go beyond thermal power.
Former Ørsted Vice President Jakob Bøss is quoted discussing how Ørsted shaped its own destiny by shifting to renewables.
A slide offering facts about Ørsted's founding as DONG energy, including its industry, power mix, and business areas.